Audi e-tron and Marvel Avengers Team Up in ‘Avengers: Endgame’

There is no need to worry, this article does not contain any spoilers for the newest Marvel Avengers movie, Avengers: Endgame. We want to discuss the partnership between Audi and Marvel Studios. Audi and Marvel partnered for a pre-debut marketing campaign and two Audi e-tron vehicles were in the movie Avengers: Endgame. That’s right! The Audi e-tron is the official vehicle of the Marvel Avengers!

Captain Marvel Drives the Audi e-tron 

The Avengers: Endgame movie debuted on April 26th, 2019 and is on pace to be the top grossing movie of all time. Before the debut, Audi and Marvel partnered as part of an ongoing, dual promotion. Audi was promoting their new lineup of fully electric vehicles, the Audi e-tron lineup, and Marvel was promoting the release of the latest Avengers movie. The first part of the campaign featured Captain Marvel, played by actress Brie Larson, in a humorous commercial. Captain Marvel returns to Earth and received a debriefing on Earth’s status. In the promotional commercial Captain Marvel gives the Audi e-tron SUV a quick charge before taking it for a test drive. Check it out!

Iron Man and Audi are the Perfect Team

The second part of the dual promotion campaign was the movie premiere, which was sponsored by Audi. Actor Robert Downey Jr., who plays Iron Man/Tony Stark in the Marvel movies, arrived to the movie premiere in the Audi e-tron GT. The Audi e-tron GT concept was officially released in Los Angeles at the L.A. Auto Show in 2018. If you are familiar with the Marvel Iron Man or Marvel Avengers movies, you’ll know that this vehicle is the ideal vehicle for Tony Stark to drive. This partnership with Audi and Marvel actually began back in 2008. Loren Angelo, VP of Marketing for Audi of America, had this to say about the history of the partnership: “Since Tony Stark introduced the world to the iconic Audi R8 in 2008, Marvel fans have really embraced the brand. We’re eager to introduce them now to the all-electric Audi e-tron SUV and expect an equally strong fan reaction to Tony Stark’s new supercar the all-electric Audi e-tron GT concept” – Audi USA Media

Photo from @Avengers on Twitter

Audi & Avengers Charge into the Future

The main part of this promotional campaign came during the actual movie. Again, do not worry there are no spoilers here! As we mentioned, there are two Audi e-tron vehicles in the Avengers: Endgame movie – the Audi e-tron Sportback concept and Audi e-tron GT concept. The movie debut of each vehicle had both Marvel and Audi fans scrambling to find out more about the Audi e-tron lineup. Fans wanted to know what the models were, when they would be released, and how they could get their hands on one.

Audi’s e-tron SUV is the first e-tron model to be released. The e-tron SUV gives us sufficient cabin and cargo room, electric quattro® all-wheel drive, and quick-charging capabilities. The quick-charging capabilities are not as fast as Captain Marvel’s light-speed, but with Audi’s charging technology the e-tron SUV can charge at speeds of up to 150 kW at high speed public chargers, which is darn fast! Audi says future models will be able to reach charging speeds of up to 350 kW!

Avengers: Endgame has given us an introduction to the Audi e-tron lineup. The e-tron lineup includes the e-tron SUV, the Sportback crossover, the GT sedan, and a PB-18 coupe from the high-performance Audi Sport line. With an SUV, sedan, crossover, and high-performance coupe option, Audi is giving customers the confidence to get the perfect electric vehicle for their lifestyle.


The Future of Audi Electric Vehicles

Audi has made a pledge to make one-third of all new Audi models fully electrified by 2025. With the e-tron lineup already having four models with one of them on the market now, we can see they are taking this pledge seriously. The electric vehicle market has been growing tremendously in recent years and it appears that Audi plans to lead the charge into this next era of automobiles. Audi is off to an amazing start with the e-tron lineup and we cannot wait to see what is coming next!

You won't have to wait much longer to get your hands on an Audi e-tron SUV, as reservations have started to be delivered already. According to Audi, the e-tron SUV received over 20,000 reservations worldwide. We had two e-tron demo vehicles recently that have already been purchased! If you want more information about the Audi e-tron SUV, or you want to reserve your own at Town Audi, visit our dealership or call us today at 877-642-4905. E-tron vehicle production will be limited, and fulfillment is based on your reservation date, so act quickly to be among the first to own an e-tron!